An EA spokesperson declined an interview

[AmandaBrenda]

In an interview with CBC News, an unnamed source has shared an internal document that purports to FC 24 Coins show EA pushing players into purchasing loot boxes, a practice that has recently been the subject of a much-publicised lawsuit.

The document in question 11 a leaked 54-page presentation 11 appears to call the practice of purchasing loot boxes (the FC Ultimate Team mode, or FUT) the “cornerstone” of the game. It mentions that “all roads lead to FUT” and that “we are doing everything we can to drive players there”.


The method for “driving” players toward these purchases was mentioned on a further page, explaining how “content teasers” are able to “drive excitement & funnel players towards FUT from other modes”.

An EA spokesperson declined an interview request from CBC and wouldnt comment on the document as it was 20marked privileged and confidential21. They did comment that the document was being 20viewed without context21 and that interpretations of what it says 20are misinformed.21 When asked to clarify, he did not respond.

20All EA games can be played without spending on in-game items, and the majority of players do not spend,21 Charlie Fortescue said in a statement.

Loot boxes 11 and the inability for players to know what they will receive before money changes hands 11 have been linked to gambling in new research from the universities of Plymouth and Wolverhampton. The research concluded that loot boxes are “structurally and psychologically akin to gambling” and that large numbers of cheap EAFC 24 Coins children are spending real and in-game currency on them.

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